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Always optimize for speed and keywords. Next check for html and css validation errors. And remember image tags and a simple menu/link structure. And get some good backlinks.
Once it was great to have the keyword in the url and two keywords worked even greater. There also were a time where Google Maps were great. Then came Google+ and the possibility to link your site to your Google+ account. It is unfair and it will change eventually like all the first mentioned stuff.
Once it was great to have the keyword in the url and two keywords worked even greater. There also were a time where Google Maps were great. Then came Google+ and the possibility to link your site to your Google+ account. It is unfair and it will change eventually like all the first mentioned stuff.