writing copy for a niche you don't know about

[Fremont]

Say you're writing copy for a niche that you've never really known much about, what is your process for overcoming this? How do you deal with no knowing the subject matter to write copy? I ask because there's been times where I had the chance to write copy for a local business, but since I didn't know enough on them or their business, I declined. Was this a dumb of me?

[Fremont]

Say you're writing copy for a niche that you've never really known much about, what is your process for overcoming this? How do you deal with no knowing the subject matter to write copy? I ask because there's been times where I had the chance to write copy for a local business, but since I didn't know enough on them or their business, I declined. Was this a dumb of me?